The challenge
Make the launch feel like entering the game. The challenge was to carry its eerie atmosphere into a physical space while giving creators and guests a reason to explore, play and share.
From game world to launch night.
An immersive launch for publisher Bandai Namco, putting creators inside the world of Little Nightmares III.
The creative approach
We translated the game’s visual language into lighting, environments and character moments. The guest journey connected those details through exploration and hands-on gameplay.
The execution
Event planning and production, themed design, guest journey, interactive moments and hands-on gameplay.
200 creators. Six hours of launch programming, timed to the worldwide release.
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