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We turned a screen game into a real-world one.

Eight gamers. A real-world Among Us format. One production built to keep viewers guessing.

Client / projectRed Bull Msh AnaDisciplineGaming & esports · Video & productionREGIONEgypt
Red Bull Msh Ana campaign visual
01 / The brief

The challenge

Take the suspicion, strategy and unpredictability of Among Us off screen and into a physical game that would hold an audience through a long-form film.

02 / The idea

The creative approach

We connected game design with production design, planning the player experience alongside a 40-plus camera setup so the action and reactions could become one coherent story.

03 / The delivery

The execution

Concept, gameplay mechanics, creator casting and multi-camera execution.

The outcome

8 gamers. 40+ cameras. 2M+ total views.

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